Demure 2025 Meaningful. Jools lebron's viral social media video about being very demure, very mindful while getting ready for work led to a massive increase in the use of the word demure. the. “demure,” a word that went viral on tiktok, has been announced as dictionary.com’s 2025 word of the year.

How “demure” took over in 2025. 25, “demure” was named the 2025 word of the year by dictionary.com, beating out candidates including “brat,” “brainrot” and “weird.”